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Date/Time
Date(s) - 30/03/2017 - 01/04/2017
12:00 pm - 6:00 pm

Location
pin Hide Map Raquda Foundation for Art and Heritage

Categories


Raquda Foundation for Art and Heritage announces:

Workshop of Heritage Marketing Planning, (Market your Past!)

Tutor: Mohamed Badry (Master of Arts in Heritage Conservation and Site Management – Helwan University & BTU Cottbus)

Language of instruction: English / Arabic

Duration: Three Days

Target Group:

1 – Inspectors at the heritage sites

2 – Museum curators

3 – Graduates and Postgraduate in:

– Architecture

– Fine Arts

– Tourism

– History

– Antiquities

Content:

– Cultural heritage for the heritage marketers

– Heritage tourism and transition to heritage marketing perspective

– Heritage marketing and its functions

– Heritage marketing plan

– How to manage the demand in the heritage site or museum

– Heritage marketing techniques

Fees: only 150 L.E

Contact: 01280481688

Email: raqudacentre@gmail.com

Address: 57 Abdel-Aziz Fahmy, Stanly, Alexandria.

  • Mohamed Badry Kamel Basuny Amer

    I am a graduate of Faculty of Arts, History Department at Cairo Uni. (2009), Faculty of Tourism and Hotel Management, Guidance Diploma at Helwan Uni. (2011) and Guidance Pre-Master (2013). In November 2015, I have obtained a master degree (M.A.) in Heritage Conservation and Site Management that has been jointly held between Helwan University (Egypt) and Brandenburg University of Technology Cottbus-Senftenberg (Germany). My dissertation was specified in heritage marketing under title of "Developing Innovative Marketing Plan to Augment the Visitation of Egyptian World Heritage Sites: A Case Study on Saladin Citadel"(www.researchgate.net/publication/291832778).

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